Global Certificate in Ethical Advocacy and Public Relations
-- ViewingNowThe Global Certificate in Ethical Advocacy and Public Relations is a comprehensive course that equips learners with essential skills for career advancement in a rapidly changing industry. This course emphasizes the importance of ethical practices, empowering learners to navigate complex situations with integrity and professionalism.
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⢠Ethical Decision Making in Advocacy: Introducing foundational principles of ethical advocacy, exploring ethical dilemmas, and applying ethical decision-making frameworks.
⢠Media Relations: Building and maintaining relationships with journalists, understanding media channels, and crafting compelling press releases and pitches.
⢠Stakeholder Engagement: Identifying key stakeholders, understanding their interests and concerns, and developing strategies for effective engagement and collaboration.
⢠Crisis Communication: Preparing for, managing, and recovering from crises, including developing crisis communication plans and delivering effective messages.
⢠Public Speaking and Presentation Skills: Developing persuasive and impactful communication skills, tailoring messages for different audiences, and managing public speaking anxiety.
⢠Social Media and Digital Advocacy: Leveraging social media platforms for advocacy, understanding digital advocacy tools and best practices, and measuring the impact of digital campaigns.
⢠Cross-Cultural Communication: Understanding cultural differences, developing cross-cultural communication skills, and adapting messages for diverse audiences.
⢠Campaign Planning and Evaluation: Designing effective advocacy campaigns, setting goals and objectives, and measuring and evaluating campaign success.
⢠Professional Ethics for Public Relations: Exploring ethical challenges in public relations, understanding professional ethics codes and guidelines, and building ethical decision-making skills.
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