Professional Certificate in Internal Comms Leadership Development
-- ViewingNowThe Professional Certificate in Internal Comms Leadership Development is a vital course designed to meet the growing industry demand for skilled internal communications professionals. This certificate course equips learners with essential skills necessary for career advancement in internal communications leadership roles.
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Here are the essential units for a Professional Certificate in Internal Comms Leadership Development:
• Strategic Internal Communications Planning: This unit focuses on creating effective communication strategies that align with the organization's goals and engage employees. It covers topics like audience analysis, message development, channel selection, and measurement.
• Change Communication Management: This unit teaches leaders how to communicate effectively during times of change. It covers topics like stakeholder analysis, change impact assessment, communication planning, and feedback mechanisms.
• Employee Engagement: This unit explores how to measure and improve employee engagement through internal communication. It covers topics like engagement surveys, communication audits, employee feedback, and recognition programs.
• Internal Social Media and Collaboration Tools: This unit covers how to use social media and collaboration tools to enhance internal communication. It includes topics like platform selection, content strategy, employee advocacy, and analytics.
• Crisis Communication: This unit teaches leaders how to communicate effectively during a crisis. It covers topics like crisis planning, message development, communication channels, and stakeholder management.
• Internal Branding and Employer Brand Development: This unit explores how to build and maintain a strong internal brand and employer brand. It covers topics like brand strategy, brand messaging, employee advocacy, and brand measurement.
• Cross-Cultural Communication: This unit covers how to communicate effectively with a diverse workforce. It includes topics like cultural awareness, language barriers, cultural norms, and global communication strategies.
• Measurement and Analytics: This unit teaches leaders how to measure the effectiveness of their internal communication efforts. It covers topics like communication audits, metrics selection, data analysis, and reporting.
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In the ever-evolving world of internal communications, becoming a leader in this field requires a unique blend of skills and expertise. Our Professional Certificate in Internal Comms Leadership Development programme is designed to help professionals excel in the UK job market and meet the growing demand for experienced internal communications leaders.
The Google Charts 3D Pie Chart below offers a visual representation of current job market trends, highlighting the percentages of five prominent roles within the internal communications sector.
The chart reveals that Internal Communications Managers make up the largest portion of the market, accounting for 35% of the roles. This is followed by Communications Consultants at 25%, demonstrating the increasing need for external expertise in organisational communication strategies.
In third place, Communications Specialists represent 20% of the roles, while Employee Engagement Specialists account for 15% of the positions, reflecting the growing importance of employee engagement and wellbeing in modern workplaces. Finally, Public Relations Managers make up the remaining 5% of the market, showcasing the ongoing significance of public relations in maintaining a positive organisational image.
By pursuing our Professional Certificate in Internal Comms Leadership Development, you will develop the skills necessary to thrive in these roles and drive success in your organisation.
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