Certificate in Pharma Brand Protection: Impactful Solutions
-- ViewingNowThe Certificate in Pharma Brand Protection: Impactful Solutions course is a comprehensive program designed to tackle the critical issue of pharmaceutical brand protection. With the increasing threat of counterfeit drugs and intellectual property theft, there is a growing demand for professionals who can safeguard pharma brands.
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GBP £ 215
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โข Introduction to Pharma Brand Protection: Understanding the importance of protecting pharmaceutical brands, common threats, and the role of brand protection in the pharma industry.
โข Pharmaceutical Counterfeiting: Identifying counterfeit medicines, their sources, and impact on public health and the pharma industry. Analyzing the latest trends in pharmaceutical counterfeiting and effective countermeasures.
โข Legal and Regulatory Framework: Exploring global and local laws and regulations governing pharmaceutical brand protection, including trademark, copyright, and patent laws.
โข Supply Chain Security: Implementing supply chain controls, track-and-trace technologies, and best practices to prevent counterfeit drugs from entering the supply chain.
โข Online Brand Protection: Monitoring and enforcing brand protection online, including on social media, e-commerce platforms, and domain name registrations. Understanding the role of search engine optimization (SEO) and pay-per-click (PPC) advertising in pharma brand protection.
โข Anti-Counterfeiting Technologies: Utilizing advanced technologies, such as holograms, RFID tags, and digital watermarking, to secure pharmaceutical packaging and prevent counterfeiting.
โข Building a Pharma Brand Protection Strategy: Developing a comprehensive brand protection strategy, including risk assessment, resource allocation, and performance measurement.
โข Collaboration and Partnerships: Fostering relationships with law enforcement agencies, customs officials, industry associations, and other stakeholders to enhance pharma brand protection efforts.
โข Crisis Management and Response: Planning and executing effective responses to pharmaceutical brand protection crises, including product recalls, public relations management, and legal action.
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