Professional Certificate in Web Analysis Strategies
-- ViewingNowThe Professional Certificate in Web Analysis Strategies is a comprehensive course designed to equip learners with essential skills for career advancement in the dynamic field of web analysis. This program emphasizes the importance of data-driven decision-making and provides hands-on experience with industry-leading web analysis tools.
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โข Web Analytics Fundamentals: Introduction to web analysis strategies, key performance indicators (KPIs), and data-driven decision making.
โข Digital Analytics Tools: Overview of popular web analytics tools, including Google Analytics, Adobe Analytics, and Piwik.
โข Data Collection and Analysis: Techniques for collecting and analyzing web data, including segmentation, funnels, and cohort analysis.
โข Conversion Rate Optimization: Strategies for improving website conversion rates, including A/B testing, multivariate testing, and user experience (UX) optimization.
โข Attribution Modeling: Understanding and implementing attribution models to accurately measure the impact of marketing channels on conversions.
โข Advanced Web Analytics: Deep dive into advanced web analytics concepts, including predictive analytics, machine learning, and data visualization.
โข Web Analytics Ethics: Exploring ethical considerations in web analytics, including data privacy, security, and consent.
โข Web Analytics for E-commerce: Best practices for web analytics in e-commerce, including product performance analysis, sales funnel optimization, and customer lifetime value (CLV) calculation.
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