Executive Development Programme in Analytics for Enhanced Customer Satisfaction
-- ViewingNowThe Executive Development Programme in Analytics for Enhanced Customer Satisfaction is a comprehensive certificate course designed to empower professionals with the necessary skills to drive customer satisfaction through data-driven decision making. In an era where businesses prioritize customer experience, this program is crucial for industry growth and success.
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โข Executive Overview of Analytics for Customer Satisfaction: This unit will cover the importance of data-driven decision making in improving customer satisfaction and loyalty. It will provide an understanding of the primary and secondary keywords to be used throughout the course.
โข Data Analysis Tools and Techniques: This unit will introduce participants to various data analysis tools and techniques, including data mining, statistical analysis, and predictive modeling.
โข Customer Segmentation and Profiling: This unit will cover the importance of customer segmentation and profiling in developing targeted marketing strategies that enhance customer satisfaction.
โข Voice of the Customer (VoC) Analytics: This unit will focus on the use of VoC analytics to gather and analyze customer feedback, identify pain points, and improve the overall customer experience.
โข Customer Lifetime Value (CLV) Analysis: This unit will cover the concept of CLV and its importance in developing customer-centric strategies. Participants will learn how to calculate CLV and use it to inform decision making.
โข Predictive Analytics for Customer Satisfaction: This unit will focus on the use of predictive analytics to forecast customer behavior, identify potential issues, and proactively address them.
โข Data Visualization for Customer Insights: This unit will cover the importance of data visualization in communicating complex data insights to stakeholders. Participants will learn how to create effective visualizations that tell a story and drive action.
โข Ethics and Privacy in Customer Analytics: This unit will cover the ethical and privacy considerations associated with customer analytics, including data security, the use of personal data, and transparency.
โข Implementing a Data-Driven Culture: This unit will cover the challenges and best practices associated with implementing a data-driven culture within an organization. Participants will learn how to overcome resistance and drive adoption of data-driven decision making.
(Note: The above list of units is not strictly limited to 5-10, but rather a suggested range to ensure comprehensiveness while avoiding excessive length. Each unit is separated by
tags for easy readability.)
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| Role | Average Salary (ยฃ) |
|---|---|
| Data Analyst | 35,000 |
| Business Intelligence Analyst | 40,000 |
| Data Scientist | 50,000 |
| Machine Learning Engineer |
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EXECUTIVE DEVELOPMENT PROGRAMME IN ANALYTICS FOR ENHANCED CUSTOMER SATISFACTION
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UK School of Management (UKSM)
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05 May 2025
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