Executive Development Programme in Coating Product Management
-- ViewingNowThe Executive Development Programme in Coating Product Management is a certificate course designed to provide learners with essential skills for career advancement in the coating industry. This program emphasizes the importance of understanding coating product management, from R&D and manufacturing to marketing and sales.
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โข Coating Technology Fundamentals: Understanding the basics of coating technology, including polymer chemistry and rheology.
โข Market Analysis and Research: Identifying target markets, analyzing market trends, and conducting competitive research.
โข Product Development and Innovation: Developing new coating products, improving existing products, and implementing innovation strategies.
โข Regulatory Compliance and Safety: Ensuring compliance with regulations and standards, such as REACH and OSHA, and implementing safety protocols.
โข Supply Chain Management: Managing the supply chain, including raw material procurement, logistics, and distribution.
โข Sales and Marketing: Developing sales and marketing strategies, including pricing, promotion, and digital marketing.
โข Customer Service and Relationship Management: Providing excellent customer service and building long-term customer relationships.
โข Financial Management: Managing financial aspects of coating product management, including cost analysis, budgeting, and profit and loss management.
Note: The above list of units is not exhaustive and may vary based on the specific needs of the organization and participants.
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