Executive Development Programme in Service Strategy: Impactful Growth
-- ViewingNowThe Executive Development Programme in Service Strategy: Impactful Growth is a certificate course that emphasizes the importance of service strategy in driving business growth. As organizations strive to stay competitive, delivering exceptional customer experiences is crucial, and this programme equips learners with the essential skills to lead service strategy initiatives.
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โข Service Strategy Development: Understanding the primary components of a successful service strategy, including market research, customer needs assessment, and competitive analysis.
โข Service Design: Creating services that meet customer needs, focusing on service blueprinting, user experience (UX) design, and service prototyping.
โข Service Operations Management: Managing service delivery, including capacity planning, process optimization, and quality control.
โข Service Marketing and Sales: Marketing and selling services effectively, including positioning, pricing, and promotion strategies.
โข Customer Relationship Management (CRM): Building and maintaining long-term customer relationships, focusing on customer segmentation, loyalty programs, and customer experience management.
โข Service Innovation: Developing new services and service models, including ideation, concept testing, and product launch.
โข Service Metrics and Analytics: Measuring and analyzing service performance, including key performance indicators (KPIs), service level agreements (SLAs), and customer satisfaction metrics.
โข Change Management: Managing change in service organizations, including communication planning, stakeholder engagement, and resistance management.
โข Service Leadership: Leading service teams effectively, focusing on team building, motivation, and communication.
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