Executive Development Programme in Service Design Ideation
-- ViewingNowThe Executive Development Programme in Service Design Ideation is a certificate course that equips learners with essential skills for innovative service design and career advancement. This program emphasizes the importance of service design in today's experience-driven economy, where companies strive to create outstanding customer experiences to gain a competitive edge.
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โข Service Design Thinking: Understanding the user-centered approach to innovation and problem-solving in service design.
โข Design Research Methods: Exploring various research techniques, including user interviews, surveys, and observations, to inform service design.
โข Idea Generation Techniques: Applying creative thinking tools and methods to generate innovative ideas for service design.
โข Prototyping and Iteration: Creating and testing prototypes to validate ideas and iterate on service design.
โข Service Blueprinting: Developing a visual representation of the service delivery process, including customer touchpoints and backstage operations.
โข Customer Journey Mapping: Understanding the customer's perspective, mapping out their experience, and identifying opportunities for improvement.
โข Service Design Tools: Utilizing various service design tools, such as customer journey maps, personas, and service blueprints, to communicate and collaborate effectively.
โข Implementation and Measurement: Implementing the service design solution and measuring its success using key performance indicators (KPIs).
โข Stakeholder Management: Navigating the complexities of stakeholder engagement and communication in service design.
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