Certificate in Digital Marketing Email Campaigns
-- ViewingNowThe Certificate in Digital Marketing Email Campaigns is a comprehensive course designed to meet the growing industry demand for effective email marketing. This program emphasizes the importance of email campaigns in today's digital marketing landscape, empowering learners with essential skills to create, manage, and optimize successful email marketing strategies.
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โข Email Campaign Strategy: Understanding the importance of email campaigns, setting goals, and defining target audience. โข Email List Building: Techniques for building and segmenting email lists, including opt-in forms and lead magnets. โข Email Design and Content Creation: Best practices for email design, creating engaging content, and optimizing for mobile devices. โข Email Automation: Setting up automated email sequences, including welcome emails, abandoned cart emails, and post-purchase follow-ups. โข Email Deliverability: Strategies for improving email deliverability, avoiding spam filters, and maintaining a healthy email list. โข Email Analytics and Reporting: Tracking and analyzing email campaign performance, including open rates, click-through rates, and conversions. โข Testing and Optimization: A/B testing, multivariate testing, and optimization techniques for improving email campaign results.
โข Legal Compliance: Understanding email marketing laws, including CAN-SPAM Act, GDPR, and CASL.
Note: This list is not exhaustive and can be customized based on the specific needs and goals of the course.
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