Advanced Certificate in Content Ownership: Results-Oriented
-- ViewingNowThe Advanced Certificate in Content Ownership: Results-Oriented course is a comprehensive program designed to empower content professionals with the necessary skills to drive results and own their content strategy. In an era where content is king, this course could not be more relevant or in-demand.
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โข Content Strategy & Planning: Developing a results-oriented content strategy, conducting audience research, setting content goals and KPIs. โข Advanced Content Creation: Writing for the web, content formats, multimedia content creation, user-generated content, and content curation. โข Content Optimization: On-page and off-page SEO techniques, keyword research, content analytics, and metrics. โข Content Distribution & Promotion: Paid, earned and owned media, content syndication, influencer marketing, and email marketing. โข Social Media Management: Social media strategy, content marketing on social platforms, social listening, and social analytics. โข Content ROI & Analytics: Measuring content performance, analyzing data, optimizing content for better ROI, and reporting on content marketing success. โข Content Marketing Ethics: Maintaining transparency, honesty, and integrity in content marketing efforts. โข Content Marketing Automation: Implementing and managing marketing automation tools, creating automated workflows, and measuring automation success. โข Advanced Content Trends: Exploring emerging content formats, technologies, and best practices.
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