Professional Certificate in Simplified Content Strategy
-- ViewingNowThe Professional Certificate in Simplified Content Strategy course is a comprehensive program designed to meet the growing industry demand for content strategists who can create engaging, user-centric content. This course is essential for learners looking to advance their careers in content strategy, marketing, or communications.
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โข Content Audit: Understanding current content assets, identifying gaps, and analyzing performance.
โข User-Centered Content Strategy: Developing content that resonates with target audiences, focusing on user experience.
โข Content Planning & Development: Creating a content calendar, defining workflows, and managing content creation.
โข Content Optimization: Utilizing SEO best practices, keyword research, and on-page optimization techniques to improve content visibility.
โข Content Promotion & Distribution: Leveraging social media, email marketing, and influencer partnerships to amplify content reach.
โข Content Analytics: Measuring content performance, analyzing engagement metrics, and refining strategies.
โข Accessibility & Inclusivity: Ensuring content is accessible to all users, regardless of ability or background.
โข Brand Voice & Style Guidelines: Defining and maintaining a consistent brand voice, style, and tone.
โข Content Governance: Establishing policies, procedures, and roles for content management and maintenance.
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