Executive Development Programme in Launching a Business Online
-- ViewingNowThe Executive Development Programme in Launching a Business Online is a certificate course designed to equip learners with the essential skills needed to thrive in the digital age. This program emphasizes the importance of launching and growing a business online, focusing on industry trends, market analysis, and digital marketing strategies.
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Unit 1: Identifying Online Business Opportunities – This unit will cover how to spot potential online business opportunities, including e-commerce, digital marketing, and online services.
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Unit 2: Market Research for Online Businesses – Learn how to conduct comprehensive market research, analyze trends, and assess competition to validate your online business idea.
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Unit 3: Building an Online Brand – Understand the importance of creating a strong online brand, including developing a unique value proposition, designing a logo, and establishing a consistent visual identity.
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Unit 4: Creating a Business Plan for an Online Venture – This unit will provide a step-by-step guide to crafting a successful business plan, including financial projections and marketing strategies.
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Unit 5: Website Development – Learn about website design principles, content management systems, and user experience to create an engaging and effective online platform.
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Unit 6: Search Engine Optimization (SEO) – Discover best practices for optimizing your website for search engines, including keyword research, on-page optimization, and link building.
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Unit 7: Digital Marketing Fundamentals – Explore various digital marketing channels, such as social media, email marketing, and content marketing, to effectively promote your online business.
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Unit 8: E-commerce – Understand the essentials of selling products and services online, including payment gateways, shipping options, and customer service.
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Unit 9: Data Analytics for Online Businesses – Learn how to analyze website traffic, customer behavior, and sales data to make data-driven decisions and optimize your online business.
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Unit 10: Legal & Regulatory Compliance for Online Businesses – This unit will cover essential legal aspects, such as privacy policies,
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