Masterclass Certificate in Market Analysis Techniques and Tools
-- ViewingNowThe Masterclass Certificate in Market Analysis Techniques and Tools is a comprehensive course designed to equip learners with essential skills for career advancement in market research and analysis. This course focuses on teaching valuable techniques and tools that are in high industry demand.
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โข Fundamentals of Market Analysis: Understanding the market, its size, trends, and growth potential.
โข Market Segmentation Techniques: Identifying and targeting specific customer groups within the market.
โข Competitive Analysis: Assessing the strengths and weaknesses of competitors in the market.
โข Market Research Methods: Quantitative and qualitative research techniques for gathering data.
โข Data Analysis Tools: Utilizing software such as Excel, SPSS, and SAS for data analysis.
โข SWOT Analysis: Identifying and evaluating the Strengths, Weaknesses, Opportunities, and Threats related to a product or brand.
โข Porter's Five Forces: Understanding the competitive forces in an industry and their impact on profitability.
โข Positioning Analysis: Determining how a product or brand is perceived in the market and developing strategies to improve its position.
โข Market Trends and Forecasting: Identifying and predicting future market trends to inform business decisions.
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