Professional Certificate in A/B Testing: Optimizing Audience Engagement
-- ViewingNowThe Professional Certificate in A/B Testing: Optimizing Audience Engagement is a vital course for professionals seeking to enhance their digital marketing skills. This certificate program focuses on A/B testing, a critical method for optimizing audience engagement and increasing conversion rates.
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โข Unit 1: Introduction to A/B Testing
โข Unit 2: Setting Up A/B Tests
โข Unit 3: Hypothesis Formulation for A/B Testing
โข Unit 4: Statistical Analysis in A/B Testing
โข Unit 5: Tools and Platforms for A/B Testing
โข Unit 6: Optimizing Conversion Rates with A/B Testing
โข Unit 7: Multi-Armed Bandit Testing
โข Unit 8: Advanced A/B Testing Techniques
โข Unit 9: Common Pitfalls in A/B Testing
โข Unit 10: Case Studies on A/B Testing Successes and Failures
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