Certificate in Content Strategy: Essentials for Online Visibility
-- ViewingNowThe Certificate in Content Strategy: Essentials for Online Visibility is a comprehensive course designed to empower learners with the essential skills required for career advancement in today's digital landscape. This course focuses on the importance of content strategy in enhancing online visibility, driving engagement, and delivering exceptional user experiences.
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โข Unit 1: Content Strategy Fundamentals • Understanding the basics of content strategy and its role in online visibility.
โข Unit 2: Audience Research • Identifying and understanding the target audience to create effective content.
โข Unit 3: SEO & Keyword Research • Optimizing content for search engines and implementing keyword strategies.
โข Unit 4: Content Planning • Developing a content calendar and planning for online visibility.
โข Unit 5: Content Creation • Crafting compelling and engaging content for various platforms.
โข Unit 6: Content Distribution • Strategies for amplifying content reach and maximizing online visibility.
โข Unit 7: Content Analytics • Measuring and analyzing content performance for continuous improvement.
โข Unit 8: Brand Voice & Storytelling • Defining and maintaining a consistent brand voice and narrative.
โข Unit 9: User Experience (UX) & Content Design • Designing and optimizing content for user experience.
โข Unit 10: Content Strategy Ethics & Best Practices • Adhering to industry standards and best practices for content strategy.
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