Professional Certificate in Marketing Measurement Mastery
-- ViewingNowThe Professional Certificate in Marketing Measurement Mastery is a comprehensive course designed to equip learners with essential skills in marketing measurement and analytics. This program is crucial for professionals looking to advance their careers in marketing, as it provides a deep understanding of data-driven decision making, attribution modeling, and marketing mix modeling.
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โข Unit 1: Introduction to Marketing Measurement
โข Unit 2: Key Metrics in Marketing
โข Unit 3: Digital Analytics Tools and Techniques
โข Unit 4: Marketing Attribution Models
โข Unit 5: Customer Lifetime Value (CLV) and its Measurement
โข Unit 6: A/B Testing and Experimentation in Marketing
โข Unit 7: Data Visualization and Reporting in Marketing
โข Unit 8: Predictive Analytics and Forecasting in Marketing
โข Unit 9: Ethical Considerations in Marketing Measurement
โข Unit 10: Best Practices in Marketing Measurement and Optimization
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