Professional Certificate in Marketing Metrics: Next-Gen Approaches
-- ViewingNowThe Professional Certificate in Marketing Metrics: Next-Gen Approaches is a powerful course designed to empower learners with cutting-edge skills in marketing analytics. In today's data-driven world, understanding marketing metrics is vital for making informed decisions and driving business growth.
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โข Marketing Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC).
โข Next-Gen Approaches to Marketing Metrics: Exploring advanced techniques, including predictive analytics, machine learning, and artificial intelligence in marketing measurement.
โข Digital Marketing Metrics: Analyzing web analytics, social media metrics, email marketing, and search engine optimization (SEO) performance.
โข Marketing Attribution Models: Examining single-touch, multi-touch, and algorithmic attribution models to understand the customer journey and marketing impact.
โข Data Visualization and Reporting: Presenting marketing metrics effectively using data visualization tools and creating actionable reports.
โข A/B Testing and Experimentation: Implementing A/B testing, multivariate testing, and experimentation to optimize marketing strategies.
โข Marketing Technology Stack: Evaluating and selecting marketing technology tools to support data-driven decision-making and marketing measurement.
โข Privacy and Ethics in Marketing Metrics: Addressing data privacy concerns, ethical considerations, and compliance with regulations like GDPR and CCPA.
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