Global Certificate in Digital Presence Performance Analysis
-- ViewingNowThe Global Certificate in Digital Presence Performance Analysis is a comprehensive course designed to empower learners with the essential skills required to excel in the rapidly evolving digital landscape. This course highlights the importance of data-driven decision making and performance analysis in digital marketing strategies.
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GBP £ 149
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โข Web Analytics Basics: Introduction to web analytics, understanding key metrics, data collection methods
โข Digital Presence Audit: Conducting comprehensive audits of websites, social media, and other digital platforms
โข Google Analytics: Setting up and using Google Analytics, understanding reports, and goal tracking
โข Conversion Rate Optimization: Increasing conversions through A/B testing, user experience, and landing page optimization
โข Social Media Analytics: Measuring social media performance, understanding algorithms, and community engagement
โข SEO Analytics: Analyzing search engine optimization, keyword research, and on-page optimization
โข Content Performance Analysis: Measuring and improving content performance, content strategy development
โข Data Visualization: Presenting data in a clear and engaging way, data storytelling
โข Digital Marketing Analytics: Analyzing digital marketing campaigns, understanding attribution models
โข Advanced Analytics Techniques: Using predictive analytics, machine learning, and other advanced techniques in digital presence performance analysis
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