Global Certificate in Service Customer Loyalty Analysis
-- ViewingNowThe Global Certificate in Service Customer Loyalty Analysis is a comprehensive course designed to equip learners with essential skills for career advancement in customer service industries. This course emphasizes the importance of customer loyalty analysis in driving business growth and improving customer satisfaction.
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Détails du cours
• Customer Loyalty Metrics: Understanding and measuring customer loyalty through metrics such as Customer Loyalty Index (CLI), Net Promoter Score (NPS), and Customer Retention Rate (CRR).
• Customer Segmentation: Identifying and categorizing customers based on behavior, demographics, and psychographics to better tailor loyalty programs and strategies.
• Customer Journey Mapping: Visualizing the customer experience from discovery to purchase to post-purchase, identifying pain points and opportunities for engagement.
• Voice of the Customer (VoC): Collecting and analyzing customer feedback through various channels, such as surveys, social media, and customer service interactions.
• Customer Lifetime Value (CLV): Calculating and maximizing the total revenue a customer is expected to generate over the course of their relationship with a company.
• Loyalty Program Design: Developing loyalty programs that incentivize repeat business, increase customer engagement, and gather valuable customer data.
• Customer Experience Management: Improving the overall customer experience through strategic planning, process improvement, and technology implementation.
• Data Analysis and Insights: Analyzing customer data to uncover trends, patterns, and insights that inform loyalty strategies and improve ROI.
• Change Management and Implementation: Implementing loyalty programs and strategies, measuring success, and adjusting as necessary to ensure continuous improvement.
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