Executive Development Programme in Global Brand Management Skills

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The Executive Development Programme in Global Brand Management Skills certificate course is a comprehensive program designed to empower professionals with the necessary skills to excel in the ever-evolving brand management landscape. This course highlights the importance of building and managing powerful global brands, and the critical role they play in today's competitive business environment.

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With a strong emphasis on industry demand, this program equips learners with essential skills required to drive growth and innovation through effective brand management strategies. The course covers a range of topics including brand positioning, brand architecture, brand equity, and digital branding. By the end of the course, learners will have gained a solid understanding of the best practices in global brand management and will be able to apply these skills to real-world business scenarios, thereby accelerating their career progression.

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Detalles del Curso

• Global Brand Management Fundamentals
• Understanding Consumer Behavior in a Global Context
• The Role of Cultural Intelligence in Global Brand Management
• Building and Managing Global Brand Identity and Positioning
• Global Brand Strategy and Implementation
• Global Brand Localization and Transcreation
• Measuring and Analyzing Global Brand Performance
• Digital and Social Media Strategies for Global Brand Management
• Navigating Legal and Regulatory Challenges in Global Brand Management
• Case Studies and Best Practices in Global Brand Management

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