Masterclass Certificate in Competitive Intelligence Competitive Benchmarking
-- viewing nowThe Masterclass Certificate in Competitive Intelligence & Competitive Benchmarking is a comprehensive course that equips learners with essential skills to excel in competitive intelligence and benchmarking. This program is critical for professionals navigating dynamic business landscapes, where understanding competitors and industry trends is vital for strategic decision-making.
2,211+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Competitive Intelligence: Understanding the concept, importance, and ethical considerations of competitive intelligence in business.
• Competitive Benchmarking Fundamentals: Learning the basics of competitive benchmarking, its process, and benefits.
• Market Research Techniques: Exploring various methodologies to gather and analyze market data for competitive intelligence.
• SWOT Analysis: Mastering the art of identifying and evaluating strengths, weaknesses, opportunities, and threats in competitors.
• Porter's Five Forces: Analyzing the competitive forces in an industry to understand the competitive landscape.
• Competitor Profiling: Creating comprehensive profiles of competitors, including their products, services, strategies, and performance.
• Intelligence Gathering Tools: Utilizing various tools and technologies for gathering and managing competitive intelligence data.
• Applying Competitive Intelligence: Integrating competitive intelligence into strategic decision-making processes.
• Continuous Monitoring: Establishing processes for ongoing competitor analysis and monitoring.
• Case Studies in Competitive Intelligence: Examining real-world examples of successful competitive intelligence and benchmarking initiatives.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate