Certificate in Strategic Marketing in an AI World
-- viewing nowThe Certificate in Strategic Marketing in an AI World is a comprehensive course designed to equip learners with essential skills for career advancement in today's technology-driven marketing landscape. This course emphasizes the importance of integrating artificial intelligence (AI) into marketing strategies to drive growth and improve customer experiences.
2,384+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Strategic Marketing Fundamentals: Understanding the basics of strategic marketing, including market research, target segments, positioning, and differentiation.
• Artificial Intelligence (AI) Overview: An introduction to AI, its capabilities, and its applications in marketing.
• AI-driven Market Segmentation: Leveraging AI to analyze customer data and create more accurate and nuanced market segments.
• AI-powered Personalization: Using AI to deliver personalized content, offers, and experiences to customers in real-time.
• AI-assisted Decision Making: Employing AI to analyze data and make informed decisions about marketing strategies and tactics.
• AI and Ethical Considerations: Understanding the ethical implications of using AI in marketing, including privacy, bias, and transparency.
• AI-enhanced Customer Engagement: Exploring how AI can help improve customer engagement and loyalty through chatbots, voice assistants, and other interactive tools.
• AI in Content Creation and Curation: Using AI to automate content creation, curation, and optimization.
• AI-enabled Competitive Analysis: Leveraging AI to monitor competitors' marketing strategies and tactics, and stay ahead of the curve.
• AI in Marketing Analytics: Using AI to analyze marketing data and measure performance, including attribution modeling and predictive analytics.
Note: The units are not ranked by importance, and the curriculum may vary depending on the program, institution, or instructor.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate