Global Certificate in Strategic Union Member Engagement

• Union Member Engagement Fundamentals: Understanding the importance of member engagement, the benefits it brings to unions, and the key principles for driving engagement.
• Stakeholder Analysis and Management: Identifying and understanding the needs and expectations of different stakeholders, and developing strategies for managing stakeholder relationships to enhance member engagement.
• Union Communications and Messaging: Developing effective communications strategies and messaging to engage and inform union members, increasing their participation and involvement.
• Digital Union Member Engagement: Utilizing digital tools and platforms to enhance member engagement, including social media, email, websites, and mobile apps.
• Member Engagement Events and Activities: Planning and executing events and activities that foster member engagement, such as town halls, workshops, and volunteer opportunities.
• Member Engagement Metrics and Evaluation: Measuring and evaluating the success of member engagement initiatives, and using data to inform future engagement strategies.
• Union Governance and Leadership: Understanding the role of governance and leadership in driving member engagement, and developing strategies for building a strong and effective leadership team.
• Union Member Engagement Best Practices: Exploring best practices for member engagement from unions around the world, and developing a plan for implementing these practices in your own union.

Note: The above units are designed to be flexible and adaptable to the specific needs and context of different unions. The primary keyword for this course is "Union Member Engagement", and secondary keywords include "stakeholder analysis", "communications strategies", "digital tools", "member engagement events", "metrics and evaluation", "union governance", and "best practices".